Franchise Details
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    $450,615 - $768,843Total Investment Required
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    $500,000Liquid Capital Required
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    Available through a third partyFinancing Assistance:
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    AvailableTraining & Support
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    AvailableSite Selection Assistance
  • 3 LocationsMinimum Area Agreement
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About this Franchise

Moe's Southwest Grill® was founded in 2000 in Atlanta, Ga. This fast-casual Mexican restaurant franchise specializes in a fresh southwestern menu with food that's made to order. The "Welcome to Moe's" greeting is the mentality of everyone working at Moe's - truly welcoming each guest. Moe's is growing quickly, with more than 460 street side and non-traditional restaurants in the US and abroad. While burritos may lead the menu, they offer over 20 fresh, free ingredients making Moe's ideal for everyone even those seeking low-calorie and vegetarian items.

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What makes this franchise different?

Moe's was ranked #1 in the Fast Casual Mexican category by Entrepreneur Magazine in 2011 and ranked in QSR's top 10 Best Franchise Deals in 2012. Moe's franchisees have the opportunity for multi-unit development of this unique, differentiated brand in one of the most popular, fastest growing restaurant segments Fast-Casual Mexican. Their efficient restaurant design is adaptable to traditional and non-traditional venues.

They also focus on high-quality ingredients, serving only all natural, cage-free, white breast chicken; steroid-free, grain-fed pork; grass-fed sirloin steak; and organic tofu. Their stores have no microwaves, and the products are free of trans fats and MSG.

Ideal Franchising Candidate

The ideal Moe's franchise candidate has multi-unit management/ownership experience in franchised restaurants. If you do not have experience, however, Moess offers an internship program for evaluation and an extensive training program. Theysre looking for brand enthusiasm and an entrepreneurial spirit - as well as a love of burritos. Potential franchisees should have the ability to open at least three restaurants in their area.

Moe's Southwest Grill Video Walkthrough

* All content in this video is as of 08/12/2012. For the most up-to-date information, please see above or visit the franchise website.
Click here to read video transcriptexpanded
This is Sofia with, and today we're going to talk about opportunities with Moe's Southwest Grill.

What is a Moe's Southwest Grill?
Moe's is a fast-casual fun and engaging Mexican restaurant chain. They have a little over 450 locations and their on street-sides, they're also in non-traditional locations such as airports, casinos, hospitals, as well as train stations. Their target audience is really family. They engage all the family. It's a very fun and be yourself kind of atmosphere. When you walk in everyone says "Welcome to Moe's!"

So what does it require to be a Moe's franchisee?
They require $500,000 liquid capital, and that's a 3 store development agreement. They don't do any one store agreements. And with that it's a $1.5 million net worth. And they're pretty firm on those numbers. The investment range starts at $450,000 and it can go up to about $800,000 but that really depends on where you you develop and what type of location you're going to develop.

So what makes Moe's Southwest Grill different?
To begin with, it's the food. They don't have any microwaves or MSGs in their products.

So what kind of franchisee does Moe's look for?
Moe's is looking for a franchise partner that has past restaurant experience as well as somebody with a very entrepreneurial spirit.

If you like what you heard about Moe's today, fill out the form below or go to and search "Moe's."

Moe's Southwest Grill Franchise - Request More Information