Franchise Details
  • pig
    $91,000 - $477,000Total Investment Required
  • hand
    $140,000Liquid Capital Required
  • coin
    Available through a third partyFinancing Assistance:
  • pin
    AvailableTraining & Support
  • phone
    AvailableSite Selection Assistance
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About this Franchise

Founded in 1972, MAACO® Auto Painting & Collision Repair is America’s #1 Bodyshop, and repairs accident damage, dents and faded paint for nearly 500,000 drivers annually. Our more than 450 independently owned and operated franchises have restored the safety and beauty of various vehicles for more than 40 years. MAACO Franchising, LLC, headquartered in Charlotte, NC, has been named the #1 automotive franchise numerous times by Entrepreneur in its Annual Franchise 500 ranking.

What makes this franchise different?

As a new franchisee, you’ll not only be a Maaco owner, but you’ll also be part of the Maaco family. You’ll align yourself with a successful business and share advantages such as: 40+ years of automotive experience, outstanding earning potential, ongoing operating support, territory protection, and unmatched buying power. With virtually no nationally branded competition and over 40 years in franchising, Maaco is a proven business model with comfortable operating hours and huge income potential.


Ideal Franchising Candidate

We look for sales aptitude, financial management skills, managerial experience and the ability to personally devote the time and effort necessary to build, manage and supervise a Maaco center. NO AUTOMOTIVE BACKGROUND NECESSARY.

Maaco Video Walkthrough

* All content in this video is as of 12/18/2013. For the most up-to-date information, please see above or visit the franchise website.
Click here to read video transcriptexpanded
Maaco, America’s Bodyshop.

Jose R. Costa (MAACO – President):
Our future is doubling the size of the company in 48 months. We want to have close to a thousand Maaco’s across the U.S, Canada, and some key international markets, and we want to be a billion dollar brand. Each one of our centers today sells on average a million dollars and their profitability level is around $150,000 to $200,000.

Why should you consider Maaco in your search for a new business concept?
You should consider Maaco in a search for a new business concept because it’s a proven business model. It’s been around for 42 years. We have standard operating procedures, we have a national marketing fund, we have national warranty, we have presses in the U.S and Canada and we have thousands and thousands of owners who have made very successful careers operating Maaco.

What makes Maaco unique?
What makes Maaco unique is we rely on three areas of our business model. Number one, retail. We get a lot of retail consumers who see our advertising and come in either for a spot paint or an overall paint. Then we have a national accounts team that goes after fleet accounts like Hertz, Enterprise, and the U.S Postal Service. And last but not least we do a lot of work with National Insurance companies.

Please tell us about your marketing programs, and platforms.
Marketing at Maaco was recently re-launched. We re-launched the brand in April of this year. We are repositioning the brand around turning the car you drive, back into the car you love. We know people on average own their car between 8-12 years and they want to refresh that car, so that’s from a brand-positioning standpoint. From an advertising standpoint, we go to the DMA level and we tailor the message differently from LA to Chicago to New York. So we have a very segmented approach to our marketing communications.

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