Franchise Details
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    $201,375 - $374,600Total Investment Required
  • hand
    $50,000Liquid Capital Required
  • coin
    Available through a third partyFinancing Assistance:
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    AvailableTraining & Support
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    AvailableSite Selection Assistance
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About this Franchise

Auntie Anne's has been "pretzel perfect" since 1988, when "Auntie" Anne Beiler and her husband, Jonas purchased a farmers market stand in Pennsylvania and experimented with a soft pretzel recipe.The result was a delicious treat that would be enjoyed by many. Auntie Anne's opened its first franchise location in 1989 and have added a variety of new pretzel flavors, dipping sauces, and beverage products since then. Thanks to the fresh, hot, hand-rolled soft pretzels and strong business model, the company has more than 1,500 stores today.

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What makes this franchise different?

Auntie Anne's is the world's largest hand-rolled soft pretzel franchise. Stores can be found in malls, transportation sites, colleges and universities, and non-traditional shopping and entertainment centers around the globe. Auntie Anne's core product lineup includes Original, Cinnamon Sugar, Almond, Roasted Garlic Parmesan, and Sour Cream and Onion pretzel flavors. Original and Cinnamon Sugar are available as Stix and Nuggets, which make them convenient for on-the-go snacking and dipping. Another popular menu item is the Pretzel Dog, a light meal option featuring a Nathan's® Famous hot dog wrapped in Auntie Anne's pretzel dough. Dipping sauces in savory and sweet flavors from Cheese Dip to Marinara, Caramel Dip, and Light Cream Cheese complement pretzel selections as well as the brand's signature lemonade.

Each item at Auntie Anne's is served with "the Perfect Guarantee," which simply states, "We guarantee you'll love your pretzel or we'll replace it with one that you do." An established Threefold Philosophy is an important part of employee training - it states that the goal is to serve "Fresh, hot, golden brown soft pretzels with friendly, courteous service in a sparkling clean store."

Ideal Franchising Candidate

The ideal franchise owner for Auntie Anne's is someone who is interested in upholding the company's operations standards and brand personality. Experience in operating a business is required, as the company is looking for individuals who will be invested in their business.

Auntie Anne's Video Walkthrough

* All content in this video is as of 08/12/2012. For the most up-to-date information, please see above or visit the franchise website.
Click here to read video transcriptexpanded
This is Sofia with, and today we're going to talk about franchise opportunities with Auntie Anne's pretzels.

What is an Auntie Anne's franchise?
Auntie Anne's is the largest fresh pretzel franchise in the United States. They started in 1988, in Lancaster Pennsylvania. They have a little over 1,300 locations, and you can find their locations mainly in the malls, but also in non-traditional locations such as airports, universities and casinos

What are the financial requirements for becoming an Auntie Anne's franchisee?
The investment range to become a franchisee starts at $200,000 and can go up to $500,000. It really all depends on where you are developing, which will make those numbers higher.

What makes the Auntie Anne's franchise different?
First, they are the nation's largest franchise pretzel opportunity and they don't just offer pretzels. They offer the pretzel dog as well as different beverages and even the "Cinnamon Sugar," which is kind of the desert pretzel. They also have a variety of different venue types, so you can develop in the mall with a full location, or kiosk or satellite

Who is a good fit to own an Auntie Anne's franchise?
Auntie Anne's is looking for franchisee's that have past business experience, not necessarily in the restaurant field. They are also looking for somebody who can really commit their business life to Auntie Anne's.

To get more information on franchising at Auntie Anne's, fill out the information request below or visit and select "Auntie Anne's."

Auntie Anne's Franchise - Request More Information