How Franchise Brands Can Score Big This Super Bowl Sunday


America’s pastime is baseball, right? That was an assumption you could have safely made for many decades. But, football has now taken up the mantle, entertaining hordes of fans across the U.S.—and increasingly, internationally. A recent poll from Bloomberg Politics took the pulse of the nation and found that 67 percent of respondents said football is America’s favorite pastime – compared to 28 percent in favor of baseball.

It’s meaningful for franchise brands because of the massive potential for companies to connect with consumers for a large portion of the calendar year. Of course, the pinnacle of the football season just happens to be a few weeks away—the Super Bowl. The 50th incarnation of this gala event in sporting is building off some strong momentum built during the playoffs. Citing data from Nielsen, Advertising Week recently reported that the AFC championship game drew 53.3 million viewers and the NFC championship game reached 45.7 million people on their respective broadcast stations.

Meanwhile, the 2015 Super Bowl attracted more than 111.4 million eyes, which gives a subtle hint at the power football has as a vehicle for brand promotions. In fact, brands that are able to address the needs of Super Bowl watchers stand to earn a mighty profit.

Potential for Revenue Great

In addition to being a huge sporting event – and a notorious advertising event – the big game affords brands the opportunity to get their products in front of millions of consumers.

In fact, it was predicted that last year’s Super Bowl would generate $14.3 billion in consumer spending, with the average viewer shelling out upwards of $77, according to the National Retail Federation. What drives up the price tag? People buy everything from decorations to new TVs to party foods.

Specifically, of hundreds of millions of viewers watching last year’s big game, nearly 80 percent planned on purchasing food and drinks, whether they planned to have a party at home or go to a bar or restaurant.

Party Foods in Demand

What’s the Super Bowl without a plate full of wings? It’s almost as though those diminutive pieces of chicken are part of the big game experience. According to the National Chicken Council’s 2015 Wing Report, roughly 1.25 billion wings were eaten during last year’s Super Bowl. That volume of consumption for any single product is valid proof of consumer demand. Beyond this single-day total for chicken wings, it’s a party food that has become a staple for sporting events throughout the year.

In addition to the meteoric rise in wing consumption, the Super Bowl has been a huge driver in the avocado market. Citing data from the Hass Avocado Board, The Produce News highlighted the fact that football fans ate more than 100 million pounds of avocado during the 2014 Super Bowl. Without question, guacamole has become a clear party favorite.

Franchise Brands Uniquely Positioned for Success

These franchise brands have developed a business model and a line of products that not only meet consumer demand for food that will make their Super Bowl experience unforgettable, but also an ideal investment opportunity for franchisees all year round:


Since 1994, Wingstop has been delivering Buffalo-inspired chicken wings to consumers and building a lucrative franchise model on a very simple concept. For franchisees looking to satisfy huge market demand and simplified operations, Wingstop is a smart investment. Considering 70 percent of business is carry-out and the average store footprint ranges between 1,350 and 1,800 square feet, owners are able to keep operating costs down while generating strong revenue. This is ideal for Super Bowl fans looking to stock up on wings and take the party back home. Wingstop welcomes single-unit operators who are dedicated to investing in their community, as well as experienced multi-unit operators.

Moe’s Southwest Grill

A leader in the fast-casual Mexican restaurant segment, Moe’s Southwest Grill has been providing exceptional guest experiences since 2000. The franchise delivers food that is made to order, capitalizing on consumer demand for fresh, honest southwestern-inspired food that’s helped the brand grow to more than 460 street-side and non-traditional restaurants. The franchise brand also does catering for all types of events, meaning those looking to load up on guacamole and other Mexican fare can easily do so. Moe’s is a great opportunity for multi-unit operators and managers who embrace an entrepreneurial spirit.

Pick a Winning Franchise Team

There are many  different types of franchises that may align with your passions – which may include watching the big game with a number of your fellow football fanatics.

However, investing in the right franchise system demands serious consideration of which direction you’d like your entrepreneurial journey to take.

What are you waiting for?

Category: | Published: January 26, 2016