3 Sweet Treat Trends to Watch Out for This Summer at Food Franchises


Warmer weather, longer days and flip-flops can only mean one thing: summer is making its way back into our lives! The months between June and September are a favorite among many, and it’s not hard to see why. The pools are open, the kids are out of school and everyone is just a little happier now that the sun is shining.

Summer is the perfect time to grab a familiar treat and sit outside to enjoy the sweeter things that life has to offer. During the summer months, dessert moves from being just an afterthought at the end of dinner to being an event in itself, bringing people together. It’s an excuse to grab friends and loved ones and head out to spend time together while indulging your sweet tooth.

Today, in honor of the sugary summer ahead, we review three of the most exciting dessert trends to watch out for in the coming months:

  1. Going Mini

Mini desserts may be small in nature, but they’re making a big impression. The appeal is simple; the smaller potions allow consumers to satisfy their cravings for something sweet while, at the same time, taking in fewer calories (after all, the summer is swimsuit season.) Mini desserts are convenient, inexpensive and great for a quick treat.

  1. Berry Flavors

With berries at their peak season, it is not uncommon to see a variety of berries populating dessert menus. Summertime staples like blueberries and strawberries not only taste great in desserts, but also contain many positive health benefits making them a more appealing choice to health conscious consumers. Many quick-service restaurants are fast to incorporate berry toppings and flavors into their seasonal offerings and are finding great success.

  1. Gluten-Free

The gluten-free craze is more than a trend – it’s a growing movement that is stronger than it has ever been. Dessert menus are populated with gluten-free options and restaurants are taking the initiative by putting a stronger emphasis on the taste and quality of their gluten-free options. Look for more of your favorite dessert spots to offer gluten-free alternatives to many of your favorite dessert menu items.

Franchise Opportunities

Below we highlight two dessert food franchises that have recognized these trends, setting themselves apart from their competitors and making them consumer favorites.


As the most beloved and most-recognized ice cream retailer in the country, Carvel, is celebrating its 80th anniversary this year. Not only does Carvel have 440 national locations, but it has begun to take its brand overseas, investing in five international markets. The Carvel franchises thrives in a variety of locations, ranging from street-side shops, stadiums and even airports, and remember – as the temperature increases, so do ice cream sales.


The Cinnabon brand has thrived, opening over 900 bakeries in more than 40 countries around the world. Cinnabon focuses on unique and flexible bakery layouts – from their full bakery locations to express and co-branded establishments, allowing them to promote their brand in multiple ways. Cinnabon locations can be found in high-traffic areas such as shopping malls, universities, casinos, amusement parks, airports, train stations and military bases. Today, Cinnabon remains as one of the most recognized franchises in the world.

Find Your Fit

No matter what your interests, background or status, buying into the right franchise system could be the path for you. To start exploring what franchise might be your best bet, consider the questions and tips in this article on different types of franchises.

What are you waiting for?



Category: | Published: June 5, 2015